Covercraft’s New ViewShield Car Covers Now Available!

The much anticipated release of Covercraft’s innovative new car cover fabric, ViewShield has finally arrived. Now you can admire your vehicles while protecting them with these translucent car covers. ViewShield will keep the dust and fingerprints off your vehicles and let you show them off at your next garage gathering.

• Custom patterned for a perfect fit, with elastic inside the hem at the

front and rear.

• One-piece side panel on the cover to enhance the view.

• Special dust resistant translucent nylon 30 denier ripstop fabric.

• Sewn seams are overlapped, double needle stitched, as are all

Covercraft covers.

• Fabric finish treatments include PTFE (an enhanced Teflon®

repellancy finish), standardstain and water repellancy (acidents do

happen, especially when beer is involved) and MR(mildew resistance).

• Lightweight, easy on / easy off and folds to a super compact size.

• Easy care, machine washable.

For more information or to purchase, visit:

Press Release – ADCO Products Joins Covercraft Industries

DECEMBER 27, 2016LOS ANGELES, CA – Covercraft Industries announced today that it is adding ADCO Products, the market leader in Recreational Vehicle covers and protection accessories, to its stable of brands. This expanded platform will create the largest branded cover manufacturer in the world and will allow the businesses to cross-merchandise existing products into each of their respective markets.

Morgan Ein, General Manager RV Division/VP of Sales and Marketing of the newly-merged company (and current President of ADCO), said, “We are excited to partner with the Covercraft team. Covercraft’s experience as the leader in vehicle protection products for the automotive market and ADCO’s position as the industry standard in the RV market, enhanced by our PCI line of lawn and garden protective covers, make for an extremely strong alliance. I have known Covercraft and its people for years and the time is right to combine our collective talents to expand both of our product lines.”

Mark Korros, President of Covercraft, noted, “ADCO has the core values and a passion for what they do that is unparalleled in their market segment, making it a perfect union with our vision for Covercraft. The opportunities that this merger presents for both companies are truly exciting and I am looking forward to a successful future. We are enthusiastic about the growth potential of ADCO Products and are committing significant resources to design, product development and inventory to help fuel the ADCO business. The opportunity to bring many of the Covercraft products into the RV market will help to further solidify ADCO’s position as the RV market’s industry leader. ADCO has been first to market with innovative products for 60 years. We believe that this track record will be further enhanced with the assistance of Covercraft’s world class product development team and manufacturing capabilities. Additionally, we will look forward to bringing exciting new products to the RV OEM market, celebrating Covercraft’s unique designs and technological capabilities.”

Guy Zaczepinski, Managing Partner with Century Park Capital Partners and Chairman of Covercraft Industries LLC, commented, “The combination of Covercraft and ADCO will open up a wide range of market synergies for both companies as they are able to cross-sell products and services to each other’s existing customer bases.  This combination creates a company with unbelievable brand equity in the vehicle protection space. We couldn’t be more excited to have Morgan Ein join our company and our board to begin this next chapter for Covercraft.”

ADCO will continue to service its customer base under the ADCO and PCI brand names and will operate as a division of Covercraft Industries. Covercraft, the market leader in custom-fit vehicle covers, is also known for its SeatSaver, LeBra, and Colgan Custom brands. ADCO’s sales and management team members will all transition into similar roles within the merged company. ADCO is the market leader for RV covers and accessories, as well as the official licensee for Winnebago-branded covers.

About ADCO Products, Inc.:


ADCO Products, Inc. is a market leader in recreational vehicle covers and related protection accessories. The company also provides protective covers for the lawn & garden furniture channel. ADCO was founded in 1955 and is headquartered in Valencia, CA. For more information on ADCO, please visit

About Covercraft Industries, LLC:


Covercraft Industries, LLC is a market leading player in the custom automotive accessory market, providing premium quality exterior and interior protection products. The company is the world’s largest manufacturer of custom-patterned vehicle covers, with a library that includes more than 365,000 distinct automotive patterns. Additional product lines include custom front and rear seat protectors, front end masks, dashboard covers, floor mats, window heatshields and pet protection products, among others. Covercraft was founded in 1965 and is headquartered in Pauls Valley, Oklahoma. For more information on Covercraft, please visit


About Century Park Capital Partners:


Century Park Capital Partners is a Los Angeles-based private equity firm that partners with owner/managers to build successful companies. The firm specializes in facilitating owner liquidity and business expansion by providing $10 million to $50 million equity investments for recapitalizations, growth financings, management-led buyouts and acquisition financings. Century Park seeks to support management in accelerating the growth curve of well-positioned companies by investing in infrastructure, internal growth initiatives, and strategic acquisitions.  For more information on Century Park Capital Partners, please visit

2016 SEMA Show Covercraft and Partners Mega Recap

What can we say about the 2016 SEMA Show besides WOW!?

What an incredible experience. All of the planning, blood, sweat and tears, stress, worry and anticipation culminating into one of the best SEMA shows we have ever had. So many friends and business partners came together for us to make an incredible display that was entertaining, informative and down-right fun. The most impressive vehicle lineup we have ever had highlighted our commitment to introducing innovative products and emphasizing that Covercraft truly has Protection For Whatever You Drive!

How about those awesome vehicles?

1975 Chevrolet C10 Silverado – Finish Line Speed Shop


2016 Hyundai Tucson – Fear One

















1967 Chevrolet Corvette Conversion – CR Coachworks



2016 Porsche 911 GT3 – Private Owner












Our business partners help make our SEMA Show Exhibit interesting and informative for our guests.





Rachel De Barros

The energetic and lovely Gearhead Diva stopped in to greet guests, autograph posters and talk about the new and innovative car cover fabrics that Covercraft introduced at the show.















Speaking of new, innovative car cover fabrics….

2015 SEMA Show Flashback – Fear One Chevy Colorado

The guys from Fear One Custom Vehicles showed up to the 2015 SEMA Show with a custom Chevy Colorado that turned heads and won awards. Here’s a recap of the one-of-a-kind truck we were honored to showcase in our booth.

Fear One will be bringing a new custom creation to the Covercraft booth for the 2016 SEMA Show so stay tuned for more information.

Covercraft and Finish Line Speed Shop Strike Out ALS at SEMA Show

Pauls Valley, OK – Covercraft has teamed up with Finish Line Speed Shop to feature their special build at the 2016 SEMA Show. The seasoned vehicle builders successfully built and displayed the project “Dream Dart” at the 2015 SEMA Show and made the decision then to start a tradition of projects geared towards giving back at the annual event in Las Vegas. Tragically, after returning home from the show in 2015, their good friend Mark Cain of Cain Custom lost his battle with ALS. It was with no hesitation that Finish Line decided to create a vehicle in Mark’s memory for the 2016 SEMA Show and to use this project as a way to give back in the fight to battle ALS. Lyon McClenahan from Finish Line says “Mark was a true car guy and didn’t let ALS stop him. It had afflicted him to the point that he could no longer speak, but there he was at every car show walking around typing on his tablet or writing to communicate”. Mark never hesitated to offer his help with projects and was a local legend in the car community around Bremerton, Washington. “His legacy lives on as we work together to assist other families currently battling this ugly disease”, says McClenahan. ALS or Amytrophic Lateral Sclerosis is more commonly known as Lou Gehrig’s Disease and is a progressive neurodegenerative disease that destroys motor neurons. These neurons are among the largest of all nerve cells in the brain and spinal cord and are responsible for sending messages to muscles throughout the body.

The Finish Line Speed Shop 2016 SEMA build is dedicated to help “Strike Out ALS” and will be unveiled in Covercraft’s Booth #23531 in Central Hall on Tuesday, November 1st at 10:00am. The vehicle will be sold in the Spring of 2017 and proceeds from the sale will be donated in Mark’s honor to combat ALS.


About Finish Line Speed Shop

Started by two lifelong friends passionate about hotrods and building peoples’ dream projects into realities, Finish Line Speed Shop is a full-service custom vehicle builder based in Bremerton, Washington. From classic cars and trucks to custom hotrods, we can make simple modifications or build your custom vehicle from the frame up. For more information visit

Finish Line Speed Shop, 8001 State Hwy 303, Bremerton, WA 98311.

Media Contact: Lyon McClenahan, 360-536-7349


Rachel De Barros to make guest appearance in the Covercraft® booth at the 2016 SEMA Show.

rachel-de-barrosGearhead Diva and All Girls Garage star Rachel De Barros will be making a guest appearance in the Covercraft booth #23531 at the 2016 SEMA Show. On Wednesday, November 2nd from 1pm to 3pm, Rachel will be educating show-goers on Covercraft’s new, innovative products and entertaining with her enthusiasm and passion for all things automotive. Covercraft will feature a variety of vehicles including the Fear One Hyundai Tucson and Finish Line Speed Shop Chevrolet C10 Pickup. Guests will learn about some exciting new Covercraft car cover fabrics, seat cover options and licensing additions. The SEMA Show is held annually at the Las Vegas Convention Center and this year runs from November 1st – 4th.

About Rachel De Barros

Rachel De Barros is the host and executive producer for Gearhead Diva, a DIY car building community and digital network producing edu-tainment style programming for today’s social generation. From installing bolt-on products, wiring electronics and rebuilding an engine to bodywork and paint, Rachel empowers young and “young-at-heart” everyday enthusiasts to achieve their goals using common tools in a home garage environment. Having gained popularity on social media as a digital media personality, she made the transition to television when she joined the cast of “All Girls Garage” on the Velocity network. Now in its 5th Season, the show taps into the expertise of three women working behind the gears at an automotive shop. In each episode, the women break down complex projects into diy-friendly steps to inspire enthusiasts to pick up the wrench. For more information visit

About Covercraft Industries, LLC

Founded in 1965, Covercraft manufactures premium quality exterior and interior protection products for automotive, powersports and RV applications and is the world’s largest manufacturer of custom-patterned vehicle covers, offering more than 80,000 patterns. The complete product line includes seat protection, front-end masks (bras), dash covers, floor mats, tailgate nets, tire covers, custom windshield sunscreens, pet travel items and other specialty protection and storage products. Headquartered in Pauls Valley, OK, the company has more than 530 dedicated employees with additional manufacturing facilities in Texas, Mexico, England and Australia, and design centers in Arizona, California and Ohio. Certifications include ISO/TS16949: 2009 and ISO 14001. For more information, visit Covercraft Industries, LLC: 100 Enterprise Blvd., Pauls Valley, OK, 73075. Connect on Facebook. Media contact: Rick Messmore, Marketing Director, 405-238-9651, Ext. 9217

What Season Is It Anyway?

Autumn or Fall?

We Should Just Call It Football Season!

Rev up your engine! It is almost that time of year where the sounds of referee whistles fill the air and the leaves begin to change. Time to exchange our wardrobe of summer attire for cool weather gear and start rooting for our favorite teams. Guys and gals we all know this is your favorite time of year, Football Season!



One of the best things about football is tailgating with friends. But, getting there with your food and gear intact can be a challenge. Nothing like showing up at the stadium only to find your bratwurst have made their way to the floorboard and are resting comfortably under the rear seat of your SUV amongst the assorted crumbs and fuzzy things your kids have deposited there. How about forgetting to close the drain on that brand new ice chest which turns the carpet into mush. And, there’s always the overturned charcoal grill in the bed of your pickup that makes for a dirty kickoff.

To make the most of your game day experience, you need to be sure that all your gear stays organized and secure and your vehicle stays protected. Keep that grill in place with a Cargo Bar and the food secure with a Cargo Bar with Net. You’ll be sure that your cargo area stays clean with a Custom Cargo Area Liner and get your seats ready for the long season with a set of custom SeatSaver seat covers.

Be the winner of the tailgate party not the whiner. Get organized, get protected and get the win!

Go Team!

Laborious or Labor-less?

Tips for this busy Holiday

Labor Day. The Holiday celebrating those who work by insisting, “You go! Do something! Something, other than work -before it’s too late!!!! However, it also serves as a great reminder that cooler weather is on the way, football season is here, and the fun in the sun is coming to an end. Some of you may be planning one last trip to your favorite family destination, or preparing for one last spontaneous weekend getaway. We have some helpful tips for you and your family this Labor Day weekend.

Labor Day is what it is, a reminder to take it easy, relax and if not any other day “take the day off” work to prepare yourself or your family and your most prized possessions for the upcoming change in seasons. For many, it is simply a day well spent relaxing off of work. However, for many others it is an extra day to catch up on work.

WEEKEND TRAVEL PLANS: If you are hitting the road this weekend be sure check the air pressure in your tires, top off those fluids, inspect belts and hoses and do an all-around safety check. Pack some emergency items just in case.

PET TRAVEL SAFETY: We all love our pets, something we often forget to think about, is pet safety. While fun and eventful times make for lots of great family moments and memories for the book, we need to remember the importance of safety, for our littlest ones and sometimes biggest family members. Labor Day is expected to be one of the busiest travel days of the year. A lot of families love to travel this time of year, often times they are conflicted with bringing the family pet or leaving him behind at the pet sitter. Be sure to use a quality safety harness if fido is going along for the ride.



U.S. Army Management Command Center

Labor-less or labor-full, it is here. As the relationship between you and Summer comes to a close, Labor Day makes it official. So take the day off, relax by the pool or cook out on the beach -plan something exciting!


The Reviews Are In – WeatherShield HP is a customer favorite.

Product reviews are an important part of online purchasing decisions for today’s consumer. Most people value the input of others who have purchased a product they are interested in and use that information in making a decision to purchase or not purchase an item or service. Hotel room bookings, restaurant reservations, refrigerator purchases and vacation destinations are just some of the more common items you would expect to see reviews for when shopping online. There’s almost always a mixed bag of commentary on customer service, atmosphere, product function and pricing. All of this input is crucial in determining a purchase from a website, especially for big-ticket items. So when we see one of our products garnering the accolades from our valued customers, we just have to share our happiness and gratitude with everyone.

WeatherShield HP, our exclusive High-Performance fabric, has been getting rave reviews on the product page. Reviews like: “Fantastic Cover for the HARSHEST Environments” and “The perfect cover”. These statements and the 5 Star ratings all indicate to us that you agree…WeatherShield HP is a great car cover!


camaro-weathershield=blueOver 20 years ago Covercraft partnered with Nextec Applications, Inc., a technology leader that pioneered a new process for creating performance fabrics used primarily in the outdoor clothing industry.

Through precise polymer placement and special chemistries, they were able to place protective finishes inside the fabric, encapsulating the actual woven fibers to transform ordinary fabric into extraordinary fabric. The encapsulation processes, methods and equipment are protected by more than 50 patents issued or pending in the U.S. and internationally. Working with Nextec’s extensive R&D resources, Covercraft created what is considered the “perfect” fabric for outdoor or indoor vehicle protection. EPIC by Nextec’s encapsulation process delivers all-weather protection, compact packability, easy care, and a soft-to-paint touch without sacrificing breathability. WeatherShield HP is not waterproof but, if kept clean, will shed most water and help prevent dust, dirt, bird droppings and tree sap from reaching the vehicle surface. The breathable properties of the fabric assure that any heat, moisture or condensation under the cover can easily escape.

Read all of the reviews here: