Covercraft to feature Menace Corvette at 2017 SEMA Show

PAULS VALLEY, OK (September 27, 2017) – Oklahoma based Heartland Customs is teaming up with Covercraft to unveil the 1972 Menace Corvette at SEMA 2017. These two companies have had a close relationship since Heartland Customs opened the doors in 2007, but this is the first time they have displayed together at SEMA.


The Menace Corvette is a concept developed by custom builder Jeff Page, car owner Dennis Van der Breggen of Amsterdam, Holland and designer Tavis Highlander. Menace is a 2017 supercar take on the 1972 Corvette convertible, mixed with European styling often seen in vehicles by Ferrari and Audi. The goal was to keep the look of the 1972 Corvette, but clean it up and add features and elements to bring it up to 2017 supercar standards in way of design, performance and creature comforts. “We are very excited to display a car in the Covercraft booth at SEMA 2017. This partnership has been a long time coming and we look forward to what the future holds for both of these great companies”, says Jeff Page, CEO of Heartland Customs.

Menace’s design starts with the custom chassis that was manufactured by The Roadster Shop in Mundelein, IL. “We were very particular on what we wanted to achieve in performance and looks, and the The Roadster Shop delivered a chassis that gave us exactly what we wanted”, says Page. He adds “The performance and handling of this car is unmatched, but yields a comfortable touring ride.”

The exterior has elements of carbon fiber and custom painted one off designed and machined parts to give it a modern, sleek look as well as functional elements such as the front fender grills with integrated cutout exhaust tips and rear active spoiler system. Car owner Dennis Van der Breggen comments, “I am so excited to see our vision come to life.  We took our time, constantly improving the design.  We ended up with a design that I feel is the coolest custom C3 Corvette ever built”.

Covercraft will be featuring the Menace Corvette in Booth #23343 in Central Hall at the 2017 SEMA Show.


About Heartland Customs:

Since 2007, Heartland Customs has been committed to providing elite level classic car restoration and custom-built vehicle services to customers all over the world. Today, with our sole location in Purcell, OK, we are the premier classic Corvette restoration and custom builder in the world and the only builder to have our restomod Corvettes archived and authenticated by the National Corvette Museum. Through our unwavering commitment to excellence and our guiding principles, we bring restoration and custom builds with a focus on modernization to the next level.

For more information about Hearland Customs please contact Jeff Page at 405.527.4526 or email You can also see this build and others at

About Covercraft Industries, LLC:

Covercraft Industries, LLC is a market leading player in the custom automotive accessory market, providing premium quality exterior and interior protection products. The company is the world’s largest manufacturer of custom-patterned vehicle covers, with a library that includes more than 400,000 distinct automotive patterns. Additional product lines include custom front and rear seat covers, front end masks, dashboard covers, floor mats, window sunscreens, RV covers, patio furniture covers and others. Covercraft owns multiple brands including ADCO, Colgan Custom, DashMat, GT Covers, PCI and Wolf, and branded products with industry leading names including Airstream, Carhartt, Ford and Winnebago. Founded in Southern California in 1965, Covercraft is Headquartered in Pauls Valley, Oklahoma with additional manufacturing facilities in California, Texas, Australia and Mexico.

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Jeff Jegelewicz | Director of Marketing | 405-238-9651 x9276 |